"Beautiful nature and wonderful attractions, timeless Korean culture recognized as world heritages, and "Han-
Style," are examples of the contests that differentiate Korea from other advanced countries. "Han-style" refers to
the elegant and refined aspects of hansik (Korean food), hanoak (traditional Korean house), hanji (traditional
Korean paper), hangeul (Korean alphabet), hanbok (traditional Korean clothes), and hanak (also called as gookak,
meaning traditional Korean music), which have turned our everyday culture into a brand. Today, Korean Wave
reaches around the glove. As she was established with a call to impact the whole world with "Blessing upon All
fully" and "Living in Harmony," the mind of Korean people is quite global, while keeps its beauty in local.
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